Built with AI: Smarter Digital Marketing & Advertising

👋🏼 I transform digital marketing and advertising systems by automating insights generation, content production, and ways of working through Generative Artificial Intelligence (AI). I’m actually excited for Artificial General Intelligence (AGI) to be available!

🌏 I’ve lived, studied, and worked across six countries, bringing a global-to-local lens to full-funnel paid media strategy and execution.

🏢 I’ve led growth initiatives at companies like Amazon, HelloFresh, and AARP with an always-on focus on performance, precision, and scale.

❤️‍🔥 Today, I run Advariation.com, an independent initiative solving real-world marketing challenges with AI workflows. We build test-ready systems that unify creative, media, and measurement into one fast, flexible engine for growth.