Ysobel Rose
Paid Media Advertising & Performance Management
I architect integrated paid media operations by connecting AdTech solutions on measurement, targeting, incrementality, and reporting.
I know we’re successful when we solve actual business problems with real solutions that measure and deliver outcomes that provide learning and scale, not by vanity metrics.
Nice to meet you.
I’m a strategic and technical leader with over 15 years of experience in high-scale paid media operations across AdTech, enterprise B2B and DTC, and ad agencies. Specializing in the integration of AI innovation with performance optimization across people, platforms, and processes.
I love solving complex problems with high performance teams. Some of my work includes:
- At Amazon, I led a team that exceeded business outcomes for large, complex advertisers such as Private Brands, Audible, AWS, and Devices through Amazon DSP and integrated ad solutions.
- At HelloFresh, I managed a team that delivered north star goals, i.e., reduced CAC and increased LTV, through paid media innovations, and creative and structured experiments.
- At AARP, I helped transform digital practices through programmatic shifts and privacy-safe CRM/CDP integrations for enterprise scale.
❗”When a measure becomes a target, it ceases to be a good measure.”
🤝🏽 If you agree with Goodhart’s Law, let’s connect!