Ysobel Rose
Programmatic Strategy & AI-Native Integration | Building Outcome-Driven Media Ecosystems with Unified Data
✔ My objective is to architect AI-native, outcome-driven paid media ecosystems. I build the systems that unify data, de-risk investment, and deliver provable ROI, finally answering the “which half is wasted” problem.
✔ I help agencies, enterprises, and adtech teams thrive in ambiguity through ‘antifragile’ automations and predictive, AI-led synthetic testing. This approach de-risks strategic investments by forecasting performance before launch, mitigating regulatory exposure, and building systems that gain from market volatility.
My Strategic Focus for 2026
- Expanding AI-Native Synthetic Testing: Championing the use of synthetic audiences and “pre-flight” campaign modeling to predict performance, de-risk eight-figure media budgets, and validate investment strategies before spending.
- Architecting Unified Data Ecosystems: Moving beyond siloed dashboards to create a single source of truth that integrates clean rooms, MMM, MMP, and incrementality data, enabling true full-funnel measurement.
- Developing ‘Antifragile’ Media Operations: Building AI-driven automations that are immune to uncertainties, allowing for real-time optimization of budget allocation, creative variants, and channel mix.
- Driving C-Suite Ready, Outcome-Based Reporting: Translating complex data into clear strategic recommendations using probabilistic scenario planning, pre-mortems, and ROI forecasting that accounts for uncertainty.
Open to connect and help those needing career advice and mentorship.
Let’s pay it forward 💚👉🏼